The Role of Lifestyle Influencers in Influencer Marketing

To reach the business or brand’s target market and make promotions on a wider scale, influencer marketing is used as a public relations initiative. This marketing strategy which has started sometime in 2006, is a form of marketing focused on specific key individuals rather than the target market as a whole. It involves identifying, engaging, and supporting individuals who create conversations with a brand’s customers, now more popularly known as content creators or influencers. This has been a growing trend for years and has become predominantly centered around social media, creating an opportunity for brands and businesses to market or advertise through social media influencers.

With blogger friends Erica Poyaoan and Ann Purificacion

The advancement of media and technology has led to the evolution of social media influencer marketing which involves people representing companies through branded content on personal social media accounts, such as Facebook, Instagram, Twitter, and YouTube. 

The rise of social media has opened up a new channel for brands to connect with consumers and attract target audience more directly and more organically through social media influencers. Social media influencers are now on the rise and it has become one of the biggest marketing and public relations trends in recent years. This popularity in the field of advertising and marketing has paved the way for those who promote lifestyle brands who are called lifestyle influencers.


So Who Exactly Are Lifestyle Influencers?

Do you have an account or accounts that is dedicated to posting a variety of content, ranging from food to ootd’s; to family, health and travel plans? 

Are you simply documenting your daily life, be it a stroll in the park with your kids, a new diet you’ve just discovered or the challenges you’re currently facing with your professional life? 

If yes, then you can be one! Actually, anyone can be a lifestyle influencer.

Lifestyle influencers work with companies whose products non-celebrity individuals use in their everyday lives. With the help of social media influencers, public relations agencies can promote relevant and relatable content to clients and capture the attention of brand consumers, more easily and strategic.

Lifestyle influencers have a candid look into their daily life and it makes them incredibly relatable and authentic accounts. These accounts aren’t just about breadth – there’s also plenty of depth, which is why they attract such a large following even though they don’t have a clearly defined niche. The impeccable taste, unique style, a great content and authentic voice of the creator, make these accounts become the go-to places for ideas, tips and inspiration and build a huge community of people that want to follow their lifestyle.  

As Instagram hit one billion users in 2018, it continues to explode in popularity, so does the visibility and reach of lifestyle influencers. They have such tailored content which is why they attract a very specific audience. Additionally, their accounts are very appealing for brands that also align. They can be incredibly versatile accounts to work with that make them the perfect partners from just about any brand. 

Big and innovative brands prefer partnering with these prominent digital influencers called lifestyle influencers because of their highly target nature of audience and demographic, and these lifestyle content creators are in increasing demand for advertiser sponsorships, partnerships, and sponsored content; even now that we are in the middle of a pandemic.

Since they have a wide-ranging audience, these accounts are great for helping a brand gain exposure and reach new consumers, thus they are very helpful in making social media or influencer marketing strategy a success.


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